Executives Brand Yourself With Your Own Field-Specific Blog

Executives Brand Yourself With Your Own Field-Specific BlogIts not easy for an executive job seeker to compete against dozens of candidates vying for the same positions. Finding ways to stand out requires an unbelievable amount of ingenuity. One ingenious step executives have taken in recent years is getting onboard with the Internet, specifically blogging. It works well as a branding tool by showcasing expertise in a chosen field. But how can an everyday executive start the process of building a field-specific blog?1. Purchase a Domain in Your NameMany companies like WordPress allow users to set up free blog sites with a few clicks of the mouse. The only schwierigkeit with these sites is they dont allow you to show your individuality as a blogger due to domain names that look like this johndoeblog.wordpress.com. The idea is to set yourself apartand brand yourself by purchasing a domain in your own name (www.johndoeblog.com). You can still use applications like WordPress to help you design your blog with ease.2. Choose Your FocusA great way to help you become recognized as an expert in your field is to create a blog that zeroes in on your field. Because its your blog, you have the opportunity to be as general or specific as youd like. For instance, if you work as an executive in pharmaceutical sales, you may want to focus your blog in this area. But if you know more about sales overallor have always wanted to explore additional topicsyou can expand your focus to accommodate your desire. Just note that its always good to at least create one section on your blog that highlights your specialized field.3. Choose Your FormatNext, its important to choose a format that you feel comfortable with. For instance, are you fond of the format that features photoswith small captions underneathand allows readers to click through to blog stories? Or do you prefer a content-based format that lists links or short descriptions that must be selected to find your stories. The beaut y of creating your own blog is you get to choose everything from format to font size and colorand, of course, if one format doesnt work, you can also create a new one, or find premade templates that suit your needs.After youve taken the above steps, you can begin writing your blog content based on the audience you want to speak to. Of course, be sure to update your blog regularly with fresh content and use social media sites like LinkedIn and Twitter to promote your work.Once you really start developing your blog, youll likely run across great information to make it more dynamic, like social media feeds and SEO optimization. But even if your blog remains aesthetically simple, it will help you fulfill your fruchtwein important goal, which is to add your site address to your resume to show employers just how committed you are to your field.Its important to remember to brand your resume before applying to each new position for more information on branding check out my recent article 5 Key Areas to Target When Branding Your Resume. You can also get additional job search and career related advice by checking out our blog or following us on Twitter GreatResume.